Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

6/17/2025
Kirkland's Rebrands to The Brand House Collective
The renaming of Kirkland's Home is the first step in the company's real estate effort that will include Bed Bath & Beyond Home and Overstock

Greg Sleter
6/17/2025
Value, Taste Key Drivers Of Continued Private Label Growth
The new Power of Private Brands report from FMI shows continued strength and growth opportunities for retail own brands

Greg Sleter
6/16/2025
Store Brands Spotlight Episode 33: Retailers & AI
Birdzi CEO Shekar Raman discusses the benefits of retailers using artificial intelligence throughout their operations

Greg Sleter
6/16/2025
Albertsons Rolls Out In-Store Digital Ad Network
The grocer's new in-store digital media effort will launch in select stores in two key regions

Greg Sleter
6/16/2025
Lidl to Open Third Delaware Store in Newark
The grocer's newest location will open July 11

Greg Sleter
6/16/2025
Home Furnishings Retailer At Home Seeks Bankruptcy Protection
The retailer's stores will remain open during the Chapter 11 proceedings

Greg Sleter
6/16/2025
Meijer Recalls Private Label Chocolates
The notice impacts products sold under the retailer's Frederik's brand

Greg Sleter
6/16/2025
Store Brands Spotlight Episode 33: Retailers & AI
Birdzi CEO Shekar Raman discusses the benefits of retailers using artificial intelligence throughout their operations

Greg Sleter
6/13/2025
Casey's Sees Q4 Growth, Eyes Private Label Expansion
The convenience store chain is taking a tiered approach with its private label products to enhance its assortment

Greg Sleter
6/13/2025
New Report Highlights Growing Gen Z Impact On Private Label
Data from Numerator highlights the differences between today's younger and older consumers, and the effect on store brand sales

Greg Sleter